MUVEDesign

Category: Virtual Worlds

  • User Engagement in Virtual Worlds Still Growing

    Senor Hontar: “We must work in the world. The world is thus.” Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it” Final lines of the film ‘The Mission’ As well as the increase in venture capital investment across all virtual worlds, the time spent in them, measured in user…

  • Global Investment in Virtual Worlds

    …and a little end of 2008 Virtual Worlds, State of Play… it has been suggested several times recently that games & social virtual worlds especially will really suffer in this economic downturn and may not survive. Which leads to the point of this post to put things in a little perspective. IS THERE REAL INVESTMENT?…

  • Layered Virtual Worlds Pt II

    OK you may have spotted quite a few characters living on this post 🙂 Originally there were ‘video-real’ talking, salesy character centered on the page courtesy of CLIVEvideo but I still talk about them more below. A few months ago I blogged over in personalizemedia about the new kid on the intranet block, those ‘layered’…

  • Virtual Worlds 2008 Video Tour

    As part of a commercial report on the evolving range of social virtual worlds I recently ventured into fifty plus worlds to sample the creative, business and educational potential. My video is an indicative capture of each world/environment as a seven minute video for 2008 posterity. It demonstrates how ubiquitous, popular and streamlined many of…

  • Marketing Opportunities in Social Virtual Worlds

    My slides below from my presentation at one of Australia’s industries leading advertising conferences yesterday which I had previously blogged about “The Advertising and Marketing Summit” It was a jam packed room with around 400 attendees of marketing movers and shakers. I closed the second day with the talk on ‘engaging in virtual communities’ followed…

  • Stunning Deakin Second Life Build

    [youtube width=”480″ height=”295″]http://www.youtube.com/watch?v=tC4FSOAxiSg[/youtube] A video insight into the build process of the new Deakin Arts Education Centre Island built and designed by MUVEDesign’s Gary Hayes completed early 2008. Jenny Grenfell, Arts Lecturer at Deakin said: “This Deakin University Arts Education community in Second Life aims to stir the imagination. It is a world we create…

  • Thursday’s, One of the Five Must-See-Sites

    Thursday’s Fictions built in collaboration with Physical TV has received much critical acclaim since its launch in mid 2007 here is a sample first 20 of voluntary comments delivered in-world. If you have Secondlife installed on your machine click this SLURL to go there now One of the Five Must-See Sites in Second Life. Bettina Tizzy,…

  • How Companies Can Be Social in Virtual Worlds

    . Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets). I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often forcibly reminded of the divide that naturally exists, in…

  • Gary Hayes Creation of Telstra’s “The Pond”

    From the Telstra media release 9 March 2007 “BigPond enters “Second Life” virtual world – BigPond today launched Australia’s first major corporate presence in the online virtual world, Second Life, with the unveiling of ‘The Pond’. The Pond features islands with uniquely Australian themes and recreations of iconic Australian landmarks such as the Sydney Harbour…

  • Talk Transcript: Opportunities in Disruptive 3D Social Worlds

    NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“. As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others…

  • 13 tips Companies Engaging with 3D Worlds

    or thirteen commandments for organisations considering becoming stars in the new web 3.0 revolution… Originally posted here on one of Gary’s other blogs personalizemedia. I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation…

  • Branded Entertainment in Virtual Worlds

    The Relentless March of Channels and Formats into Second Life Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides…

  • Web 3.0 The Alive Web

    I have posted prolifically about MUVE’S (Multi User Virtual Environments) in the past, concentrating mainly on the ever customisable Second Life. It is interesting to watch the buzz spreading and consider if virtual worlds are really web 3.0, I think so. A quick look at the evolution of the intraweb from the mid 90’s. From…

  • Designing Experiences 8 Steps

    …and the never changing human. Senor Hontar: “We must work in the world. The world is thus.” Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it” Final lines of the film ‘The Mission’ There have been several events this week that have focused my attention on the nature of…

  • Creativity in Second Life

    Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely – the creative big bang. A digital stills or video camera and a computer in the right…