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16 Key Augmented Reality Business Models
16 Key Augmented Realit...
A cross-post from Gary Hayes’s Personalizemedia Site (with permission!) … As promised a more specific ‘commercial’ follow up to my previous post on this topic which was more ‘story’ centric. I am developing and producing a range of Augmented Reality...
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Why we create Multi Platform services
Why we create Multi Pla...
Because who used to be our audience are now co-creators and spending time across a sea of media and devices. This counter from MUVEDesign’s Gary Hayes gives a brief insight into the torrent of social and anti-social content that only the best professional transmedia properties...
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MUVEDesign develop Augmented & Mixed Reality Apps
MUVEDesign develop Augm...
MUVEDesign are now developing a range of augmented reality apps, particularly aimed at the new iPhone 3Gs and are happy to accept enquiries from interested parties. For those unfamiliar with AR there are some videos below that give a sense of the area. Simply put AR is the physical,...
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Experience and Alternate Reality Design
Experience and Alternat...
A cross-post from Gary’s main media site Personalizemedia Tran-social-media-play [tran-soc-shuh-mee-dee-uh-pley] noun, verb 1 noun – a new form, a means of collaborative communication through play in constructed shared ‘media-rich’ environments 2 verb –...
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Will Shadows increase immersion in Second Life?
Will Shadows increase i...
A cross posting from JustVirtual but there has been lots of excitement about Second Life becoming a more ‘evocative’ engine (visually speaking) for at least 18 months with lots of posts and short demo videos. Recently the Illclan’ers posted an item suggesting we...
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Virtual Worlds & Business: What’s The ROI?
Virtual Worlds & B...
Below are my introduction slides from ad:tech 2009 earlier this week. It is such a short time (each panel is given 50 minutes) to cover such a vast area and myself, Jeff (habbo.com.au) and Mitch (SmallWorlds.com) were all struggling to impart tons of great info/examples and have...
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Can Virtual Worlds Save TV ?
Can Virtual Worlds Save...
What may save TV may also truly grow Social Virtual Worlds. As online audiences continue to ignore TV and vanilla/social virtual worlds suffer from a lack of direction, perhaps the marriage of the two will save both from irrelevancy? A report by Gary Hazlitt in various TV branded...
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The Browser as Virtual World Final Frontier
The Browser as Virtual ...
As I have mentioned on many of my blogs (especially Personalizemedia) virtual worlds (as 3D navigable spaces) will only really take off when there is an effective, easy to use, existing web browser implementation. We already have early entrants here such as Yoville, Vivaty, NewLively,...
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Another Hidden ROI of Virtual Worlds – Being Green
Another Hidden ROI of V...
A nice presentation from Pierre-Olivier Carles, who does a good job of talking about a key ROI for companies today, saving money by being greener but also getting ethical brownie points for being greener.  He talks more about the presentation below on the blog post on Stonefield...
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CNN Puts it’s Foot Down in Second Life
CNN Puts it’s Foo...
I received an email from Karen iReport (Second Life name obviously) that CNN have now moved on from a small ‘hub’ presence in Second Life and onto their own island – which now includes a ‘classic’ automotive theme. It is great to see a positive growth...
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Extending Entertainment Into Virtual Worlds
Extending Entertainment...
I have talked a lot about Mixed Reality Entertainment on my media blog personalizemedia and how one of the most innovative uses of virtual space is to extend the TV or Film property into a 24/7, participatory environment.  The reason for doing this is to drive traffic to the TV...
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15 great myth-busting, women vs men stat articles about Games
15 great myth-busting, ...
I was looking for one place on the web that had a list of the mix of male and females across the ‘game/virtual world’ space. I have actually found it useful to quote many of these stats to clients who still believe console games, online ‘quest’ based games...
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