Category: Virtual Worlds

  • Conference Presenting: Social TV, Augmented Reality Event and GameTech

    Gary is representing MUVEDesign at three conferences coming up that reflect the nature of the three keys areas of the business. At the TV Show Australia next week he is presenting about Social Television now and in the near future and how Inspiring the stories of tomorrow with social mediawill make TV truly and finally […]

  • 16 Key Augmented Reality Business Models

    A cross-post from Gary Hayes’s Personalizemedia Site (with permission!) … As promised a more specific ‘commercial’ follow up to my previous post on this topic which was more ‘story’ centric. I am developing and producing a range of Augmented Reality (or if you prefer AR, ‘blended or layered media’) applications at the moment. I have […]

  • Why we create Multi Platform services

    Because who used to be our audience are now co-creators and spending time across a sea of media and devices. This counter from MUVEDesign’s Gary Hayes gives a brief insight into the torrent of social and anti-social content that only the best professional transmedia properties will be heard above the noise. Contact MUVEDesign for a […]

  • MUVEDesign develop Augmented & Mixed Reality Apps

    MUVEDesign are now developing a range of augmented reality apps, particularly aimed at the new iPhone 3Gs and are happy to accept enquiries from interested parties. For those unfamiliar with AR there are some videos below that give a sense of the area. Simply put AR is the physical, real world seen through a live […]

  • Will Shadows increase immersion in Second Life?

    A cross posting from JustVirtual but there has been lots of excitement about Second Life becoming a more ‘evocative’ engine (visually speaking) for at least 18 months with lots of posts and short demo videos. Recently the Illclan’ers posted an item suggesting we are quite close to having an official Linden Lab release here, Dynamic […]

  • Virtual Worlds & Business: What’s The ROI?

    Below are my introduction slides from ad:tech 2009 earlier this week. It is such a short time (each panel is given 50 minutes) to cover such a vast area and myself, Jeff (habbo.com.au) and Mitch (SmallWorlds.com) were all struggling to impart tons of great info/examples and have enough time to get interactive. I hogged the […]

  • Can Virtual Worlds Save TV ?

    What may save TV may also truly grow Social Virtual Worlds. As online audiences continue to ignore TV and vanilla/social virtual worlds suffer from a lack of direction, perhaps the marriage of the two will save both from irrelevancy? A report by Gary Hazlitt in various TV branded virtual world spaces. (original post on personalizemedia) […]

  • The Browser as Virtual World Final Frontier

    As I have mentioned on many of my blogs (especially Personalizemedia) virtual worlds (as 3D navigable spaces) will only really take off when there is an effective, easy to use, existing web browser implementation. We already have early entrants here such as Yoville, Vivaty, NewLively, Habbo etc: but these suffer as they are not particularly […]

  • Another Hidden ROI of Virtual Worlds – Being Green

    A nice presentation from Pierre-Olivier Carles, who does a good job of talking about a key ROI for companies today, saving money by being greener but also getting ethical brownie points for being greener.  He talks more about the presentation below on the blog post on Stonefield InWorld entitled  ‘Virtual Worlds Make Companies Greener“. The […]

  • CNN Puts it’s Foot Down in Second Life

    I received an email from Karen iReport (Second Life name obviously) that CNN have now moved on from a small ‘hub’ presence in Second Life and onto their own island – which now includes a ‘classic’ automotive theme. It is great to see a positive growth move from CNN given the exit of Reuters not […]

  • Extending Entertainment Into Virtual Worlds

    I have talked a lot about Mixed Reality Entertainment on my media blog personalizemedia and how one of the most innovative uses of virtual space is to extend the TV or Film property into a 24/7, participatory environment.  The reason for doing this is to drive traffic to the TV or Film but also to […]

  • The Virtual Worlds Hype Cycle for 2009

    We are well into 2009 and there is a lot of news popping about the likely growth of social virtual worlds and their adoption. As a tangent game based virtual worlds are also still in relative growth as covered in SMH’s post Video games thrash movies and DVD, referring to the shift in Australia and […]

  • Advertising & Marketing for Social Virtual Worlds

    A presentation I gave last month at the Online Networking and Business Collaboration conference. This is one of twenty or so I did on a similar topic (engaging with virtual world inhabitants and game players) through 2008. The presentation broadly looks at 4 key areas The Actual Audience – who they are, what their demo […]

  • Atmospheric Australian Virtual Macbeth

    An Australian project (initiated at a 2007 LAMP@AFTRS (Laboratory for Advanced Media Production) residential) called “Macbeth:What If” received further development/production funding from the NMC and the Australia Council. Project creator Kerreen Ely-Harper teamed up with producer Kate Richards and designer Angela Thomas to realise the original project, that built on the original project idea looking […]

  • Meta-Mole: To Boldly Go(ogle) where no Search Engine has Gone Before

    The Metaverse… the Final Frontier. These are the voyages of  Search Engine, Meta-mole. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly google where no search engine has gone before. OK the folks at University of Teeside will probably not be calling to get me to […]