Tag: Brother
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Extending Entertainment Into Virtual Worlds
I have talked a lot about Mixed Reality Entertainment on my media blog personalizemedia and how one of the most innovative uses of virtual space is to extend the TV or Film property into a 24/7, participatory environment. The reason for doing this is to drive traffic to the TV or Film but also to…
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Advertising & Marketing for Social Virtual Worlds
A presentation I gave last month at the Online Networking and Business Collaboration conference. This is one of twenty or so I did on a similar topic (engaging with virtual world inhabitants and game players) through 2008. The presentation broadly looks at 4 key areas The Actual Audience – who they are, what their demo…
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13 tips Companies Engaging with 3D Worlds
or thirteen commandments for organisations considering becoming stars in the new web 3.0 revolution… Originally posted here on one of Gary’s other blogs personalizemedia. I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation…
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Branded Entertainment in Virtual Worlds
The Relentless March of Channels and Formats into Second Life Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides…