Apr 202011
 

Gary is representing MUVEDesign at three conferences coming up that reflect the nature of the three keys areas of the business.

  1. At the TV Show Australia next week he is presenting about Social Television now and in the near future and how Inspiring the stories of tomorrow with social mediawill make TV truly and finally interactive

    Santa Clara Convention Center

  2. In Santa Clara, CA he is opening the business track by presenting New Augmented Reality Business Models at the worlds biggest Augmented Reality Conference known as the Event
  3. And in June Gary is presenting at GameTech on Pervasive Entertainment and the exciting merging of Games, Film/TV, Geo-Caching and Social Media

Gary is also presenting at various adhoc conferences such as Creative Sydney here where he is MC’ing & presenting on various Transmedia & Multi-Platform Content sessions.

More details on each of these below and if you want to speak to us about how MUVEDesign can help you realise your projects in these areas look at our service area and contact us here.


 

‘Multi-Platform’ TV Show

Australia 2011 27-29 Apr Sydney

The TV Show is Australia’s only multiplatform TV conference. It is the first forum bringing together the value chain for multiplatform TV, with an emphasis on finding innovative ways of bringing services to the market. Content will enable decision-makers to evaluate technology, the costs involved and gain knowledge of roll outs and implementation.

  • How to be a successful new entrant in the multi-platform TV market by harnessing innovation
  • How to better understand and engage with customers across multiple devices
  • How to develop new, interesting formats that will attract viewers and advertisers
  • How to use Apps to extend the TV experience across multiple screens
  • How to launch new services and build new revenue streams through Social TV
  • How to integrate Social TV apps within the EPG
  • How to create hype and build communities around branded entertainment
Gary’s audience centric, social TV element followed by an interesting panel looking at community building around TV content.

Day 2  2.10pm Inspiring the stories of tomorrow with social media

  • Including audiences in the creation of your stories
  • Differentiating your content with social features
  • Listening to the audience to produce more compelling stories
Mr Gary Hayes, Director & Founder, MUVEdesign.com & Storylabs.us

2.40pm Panel discussion: How to distribute and market content on social networks

  • Getting the best from the social nature of TV
  • Virally distributing programming
  • Influencing conversations about your programme
  • Marketing your programme more successfully and cost effectively with social media
Mr Iain McDonald, Founder & Executive Creative Director, Amnesia Razorfish
Ms Vanessa Stoykov, Chief Executive Officer, Evolution Media Group

 


 

The Augmented Reality Event 2011

May 17-18 Santa Clara, CA, USA

The Augmented Reality Event 2011 will feature industry luminaries: Bruce Sterling, Vernor Vinge, Will Wright, and Blaise Aguera y Arcas. ARE 2011 will include more than 100(!) speakers in 30 sessions organized into 3 tracks: business, technology & programming, and production & design.

The 2 day event will feature more than 33 hours of talks running the gamut of AR essentials in 3 tracks: Business, Technology and Production:

  1. Business – For executives of established and start-up AR companies, as well as mobile hardware companies – in search of business models and promising verticals for AR;  a venue to form partnerships, learn about latest innovations, and most importantly speak with clients.
  2. Technology – For Developers, programmers and technologists seeking the latest and greatest engines and tools for AR; learn from case studies and post mortems delivered by experienced developers from the leading companies in the space.
  3. Production – For Producers, designers, project managers (in gaming companies, agencies, marketers, brands, and artists) hungry for proven techniques to leverage augmented reality to advance your brand, attract and keep your customers, and build successful campaigns and products that will delight users.

Day One – Tuesday 17-May-2011

  • 8:15-9:00 am ARE 2011 Press Conference  Moderated by Ryan Wagner Great America XK – First Floor. Opportunity for AR companies to announce new products with major tech media
  • 9:00-9:45 am Keynote: Bruce Sterling Wired Main Theater
  • 10:00-11:00 am AR Market: Today and Tomorrow Business Track  (Great America J – First Floor)
    • Gary Hayes (MUVEDesign)- New AR Business Models
    • Laurel Papworth (Community Crew) – Building Mobile AR Social Communities for Business

 


 

GameTech

21-22 June 2011 Sydney

Video games and interactive entertainment has come of age, and it’s serious business. Games have emerged as the pinnacle of consumer entertainment. The interactive entertainment industry is now faced with unprecedented popularity, unparalleled growth and significant opportunity.

“The global video gaming market is expected to grow at a CAG Rate of 8.9% to reach $76.1bn in 2013”*

The benefits of this are not just restricted to the video game developers and publishers- all areas of the value chain and the wider industry arereaping the rewards of this growth opportunity. As users are shifting towards new platforms developers and publishers are changing their business models to wrestle for market share.

  • Gametech is a 2-day conference blitz of learning, inspiration, solutions, and networking. It is the most comprehensive event on games and interactive entertainment in the region, and will provide an unparalleled event experience.
  • Gametech is for those who wish to benefit from the explosive growth in video gaming. Whether you are part of the industry value chain or whether you are considering interactive entertainment as a tool for your business.
  • Gametech features visionary presentations, insightful case studies, lively debate and expert information on timely cutting-edge business topics of interactive entertainment and gaining from video gaming technology.

Gary’s is presenting on key areas of Merged Media and how Gamification is acritical component of all multi-platform content forms

1355 – Pervasive Entertainment – Games, Film, Music, Print & TV merging with audience networks

  • Assessing the concept of Pervasive Entertainment and how it is affecting the games industry
  • How are brands extending to transmedia?
  • Reviewing the business models behind geo-social / augmented reality games
  • Learning form relevant case studies
  • What models of media production, distribution, and consumption are implied by these future
  • visions of entertainment?

Gary Hayes, Director MUVEDesign & Founder StoryLabs

ROUNDTABLE 15.10 - Unleash the Power of Interactive Entertainment – Diversifying Your Product Offering with Video Games

  • How has the appeal of video games widened to new audiences?
  • Underlying the process of developing games to compliment existing products
  • Is there a limit as to the nature of business capable of benefiting from games
  • Finding the right monetization model to support a standalone games product
  • Key ingredients for successful games for social media platforms
  • How can games and interactive entertainment incorporate features such as user-generated content, sharing, rewards and referral programs?
  • Key steps to monetize new social gaming environments?

Sam Doust Creative Director, Strategic Development
 ABC

David Peattie Managing Director
 Hasbro

Hugh Baldwin Director of Television and Content Acquisitions 
Nickelodeon, MTV

Gary Hayes Director MUVEDesign & Founder 
StoryLabs


Jun 292010
 

Personalizemedia.com just posted a detailed look at a video entitled Augmented Worlds Video Part One – Recognition. The focus is looking specifically at the business model implications of the widespread use of a large tablet AR device and super fast, always on tagged/recognisable content. There are other videos in the series covering education, games & stories as well as utility near futures – but though it would be cool to cross post the video here too! Enjoy and read more about the video on the link above

AUGMENTED WORLDS Pt.1 - Business Opportunities: RECOGNITION.

An ‘iPad 4.0 – like prototype’ stroll around an augmented Sydney. Video, music devised & created by GARY HAYES of MUVEDesign.com – there are some key assumptions with this video detailed here –

ASSUMPTIONS WITH THIS CONCEPT

OK this tablet device with camera is running on a very fast connection, instant video and image so we are assuming city wide wifi or 4G type service connection. Also some elements pop up immediately so we can assume the user in the video (me) has setup some preferences or it has learned what type of service I like so it gives instant fulfilment vs dropping into endless menus (more on the interface next). Also the device is extremely aware of its location to a few inches, so we can assume that some of the ‘recognition’ elements are speeded up, being tied into precisely where the user is stood/orientated ‘combined’ with recognition – this will speed up the overall process vs using only Kooaba like Smart Visuals Recognition which puts a lot of pressure on server-side processing.

Notice on the  of the interface I have put the words “CONNECTED TO: Sydney CBD People and Places cached data” which is basically pointing out that the speed of recognition to data display is super accelerated when all information is pre-cached, and the way intelligent caching works means the more popular the ‘target’ the faster the response. Privacy – there are a few sequences here and in the longer video that show people being ‘recognised’. Obviously a real concern at the moment, so the concept video assumes the users being targeted have given their consent to outdoor recognition…I know this is a post in itself (see one of mine recently) but lets assume like TagWhat and FourSquare like services, users are allowing their ‘trusted’ friends and companies (for benefits) assess to being recognised – at least for the purposes of this concept!

May 232009
 

A cross posting from JustVirtual but there has been lots of excitement about Second Life becoming a more ‘evocative’ engine (visually speaking) for at least 18 months with lots of posts and short demo videos. Recently the Illclan’ers posted an item suggesting we are quite close to having an official Linden Lab release here, Dynamic Lighting and Shadow Engine Coming to Second Life. They like me are also very interested in the ‘controlled’ lighting effects using artificial (isn’t it all?!) light sources vs the ambient ‘sun’. But for starters here is a quick ambient test video…

A quick exploration of some of my old builds which may not be there much longer! Using the Space Navigator and running Windlight in Day cycle mode (the sun and moon take a minute or two to do a full rotation)  to produce lots of moving shadows across the landscapes, people and builds. Rather than just show shadows I was keen to tie some ‘psych trance’ music into fast moving space navigator footage hence the constant movement – all shots took into account the timing with the shadows too.

The whole process was about 1 hour of capture, 1.5 hour edit and 2 hours on music track. Music was composed on Logic Pro mostly using Spectrasonics Omnisphere plug-in software ‘processor-eating’ synth.

I had access to a top end NVidia GTX280 high spec graphics card and quad processor machin so I put all SL graphics settings at max for once! The video was captured at PAL resolution using Fraps and the raw files edited using Adobe Premiere.

To have a go at this yourself make sure you have a top flight graphics card from NVidia or ATI and then download the Shadow Viewer client from Kirsten here or I believe a more recent one (that I used) from Boy Lane here. I am not sure of the widespread use of shadows given the grunt your computer needs to handle this, windlight, voice on top of all the usual networking issues – but for those with computer horsepower it definitely brings the place to life.

shadows_sl

Published & created under creative commons – attribution, non-commercial, non-derivative, 23 May 2009 in Sydney, Australia

My Second Life sim builds included: Esperance (AFTRS), ABC Island, Melbourne Laneways, Thursdays Fictions, Deakin, The Pond and others. (I would have loved to show some more commercial & arty builds but non-disclosure and all that!)

Jan 192009
 

A presentation I gave last month at the Online Networking and Business Collaboration conference. This is one of twenty or so I did on a similar topic (engaging with virtual world inhabitants and game players) through 2008. The presentation broadly looks at 4 key areas

  1. The Actual Audience – who they are, what their demo and psychographics are
  2. The Market – dominant players, investment, in world currency and evident holes in the marketplace
  3. Some key case studies – what has worked, how things could be improved and
  4. A little bit about branded entertainment futures and how Virtual worlds will be more ‘merged’ with TV, film and the 2D social web.

virtual_world_shopping_hayesCase studies included Best Buy, McDonalds, Nivea (Splinter Cell), MTV There, STA Travel, Fosters, Accenture, ABC, Intel, Jeep, Dodge, Habbo, Big Brother, Kelly Services, Gossip Girl, L Word, Football Superstars, Webkinz, Barbie Girls, Stardolls, BBC, blast theory,virtual office, club penguin, vside, little big planet, weblin, rocketon, imvu, ps3 home, second life (various including The Pond)
There are more presentations under the LAMP & Project Factory umbrella across social media, new form entertainment and virtual worlds at Gary’s slideshare account.

Continue reading »

Oct 122007
 

From the Telstra media release 9 March 2007

“BigPond enters “Second Life” virtual world – BigPond today launched Australia’s first major corporate presence in the online virtual world, Second Life, with the unveiling of ‘The Pond’. The Pond features islands with uniquely Australian themes and recreations of iconic Australian landmarks such as the Sydney Harbour Bridge, the Sydney Opera House, the Outback and Uluru. On the islands, ‘avatars’, the 3D virtual characters that people create to represent themselves in Second Life, can enjoy a range of activities including car racing, scuba diving and ice skating. At The Pond, avatars can socialise, join communities with shared interests, go shopping together at The Dome Shopping Mall, and even go dancing at the Illusion Club. They can take a boat trip or relax and have a drink in the Outback Billabong Bar. The 3D nature of Second Life enables full participation – so avatars won’t just look at the Sydney Harbour Bridge, they’ll climb it…This project was developed and produced by Gary Hayes…”

Built very quickly over 5 weeks in Jan/Feb 2007 and launched in March 2007, it was within months the most popular branded group sims in Second Life.

Continue reading »

May 072006
 

LogoMUVEDesign is a company that specialises in user centric, experience design in virtual worlds for business, education and entertainment companies. It’s mission is to create enviroments that emotionally engage the collaborative audience in the new web 3.0 realm.

The company is headquartered in Sydney, Australia and this blog site will evolve with insights into projects, design and scripting tips, user centric thinking, branding, advertising, research and the latest developments in multi-user virtual environments.