MUVEDesign

Tag: inworld

  • Virtual Worlds & Business: What’s The ROI?

    Below are my introduction slides from ad:tech 2009 earlier this week. It is such a short time (each panel is given 50 minutes) to cover such a vast area and myself, Jeff (habbo.com.au) and Mitch (SmallWorlds.com) were all struggling to impart tons of great info/examples and have enough time to get interactive. I hogged the…

  • Another Hidden ROI of Virtual Worlds – Being Green

    A nice presentation from Pierre-Olivier Carles, who does a good job of talking about a key ROI for companies today, saving money by being greener but also getting ethical brownie points for being greener.  He talks more about the presentation below on the blog post on Stonefield InWorld entitled  ‘Virtual Worlds Make Companies Greener“. The…

  • Why Create Marketing Machinima?

    Social Media and Web 2.0 is a lot about providing the tools and therefore the means for everyone to create content, that they believe others may want to see. I have personally created a lot of corporate, professional entertainment and music films over the years using high end equipment but now, like many millions around…

  • Talk Transcript: Opportunities in Disruptive 3D Social Worlds

    NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“. As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments that have more usage than any others…

  • Branded Entertainment in Virtual Worlds

    The Relentless March of Channels and Formats into Second Life Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living it’ so to speak. My inworld blog JustVirtual provides…