Nov 122008
 

Gary Hayes Builds

Social Media and Web 2.0 is a lot about providing the tools and therefore the means for everyone to create content, that they believe others may want to see. I have personally created a lot of corporate, professional entertainment and music films over the years using high end equipment but now, like many millions around the world, find it a fun and satisfying process to be able to create films and stories in virtual worlds, aka machinima. (Quite a few are over on my personal virtual blog justvirtual)

There are literally millions of machinimas emanating from the likes of World of Warcraft, Sims, Movies, Halo, Second Life, Half Life and many more. Most are done for the love vs the money and some make it onto the big screen. For the creators it is about expressing ‘their’ world and experiences to each other but of course there is something else as important here.

Laurel Papworth talked recently about a machinima I did in Twinity and the ‘free advertising’ it offers for the brand or platform. For me it is also about creating an environment where simple tools encourage large numbers of people to come together remotely and do real-time, collaborative content creation for extended periods. It makes the world very, very sticky when they have shared creative goals and purpose – not just pre-constructed game play. Some may say game quests are social too and I believe when the players get ‘creative’ with the mechanic and ‘bend the rule’ together it certainly is.

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Jun 122006
 

© Gary Hayes 2006Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely – the creative big bang. A digital stills or video camera and a computer in the right hands has already demonstrated wonderful things can happen. Give anyone a pen and paper and a thousand works can be produced, books, comics, sketches, screenplays, personal letters, song lyrics and so on. Give them a simple way (blogger, wordpress etc) to publish their thoughts, opinions and journals onto the interweb and we end up with 44 million blogs and rising. Give them a place like Flickr to store, tag and share their digital photos and as well as a billion images, covering the state of the planet, we also find something the creators never thought of or intended – endless mashups, games and interconnections between users content. In fact the simpler the tool set, the more people can play with it, create their own rules and more importantly extend the environment. Most so-called interactive services or console games suffer from the been-there-done-that moment when the ‘story world’ is exhausted as I mentioned a couple of posts ago. Even some of the RPG online games suffer from this in that you have rule sets, repetition and actions you ‘have’ to perform to continue or rise up the ranks, whatever is your preference – this constraint hinders creative production. So what do you do when you get given a completely new world where the narrative and rules are unlimited?

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