16 Key Augmented Reality Business Models
16 Key Augmented Realit...
A cross-post from Gary Hayes’s Personalizemedia Site (with permission!) … As promised a more specific ‘commercial’ follow up to my previous post on this topic which was more ‘story’ centric. I am developing and producing a range of Augmented Reality...
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Experience and Alternate Reality Design
Experience and Alternat...
A cross-post from Gary’s main media site Personalizemedia Tran-social-media-play [tran-soc-shuh-mee-dee-uh-pley] noun, verb 1 noun – a new form, a means of collaborative communication through play in constructed shared ‘media-rich’ environments 2 verb –...
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Virtual Worlds & Business: What’s The ROI?
Virtual Worlds & B...
Below are my introduction slides from ad:tech 2009 earlier this week. It is such a short time (each panel is given 50 minutes) to cover such a vast area and myself, Jeff (habbo.com.au) and Mitch (SmallWorlds.com) were all struggling to impart tons of great info/examples and have...
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Can Virtual Worlds Save TV ?
Can Virtual Worlds Save...
What may save TV may also truly grow Social Virtual Worlds. As online audiences continue to ignore TV and vanilla/social virtual worlds suffer from a lack of direction, perhaps the marriage of the two will save both from irrelevancy? A report by Gary Hazlitt in various TV branded...
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Marketing Opportunities in Social Virtual Worlds
Marketing Opportunities...
My slides below from my presentation at one of Australia’s industries leading advertising conferences yesterday which I had previously blogged about “The Advertising and Marketing Summit” It was a jam packed room with around 400 attendees of marketing movers and...
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