Tag: Travel

  • Extending Entertainment Into Virtual Worlds

    I have talked a lot about Mixed Reality Entertainment on my media blog personalizemedia and how one of the most innovative uses of virtual space is to extend the TV or Film property into a 24/7, participatory environment.  The reason for doing this is to drive traffic to the TV or Film but also to […]

  • Advertising & Marketing for Social Virtual Worlds

    A presentation I gave last month at the Online Networking and Business Collaboration conference. This is one of twenty or so I did on a similar topic (engaging with virtual world inhabitants and game players) through 2008. The presentation broadly looks at 4 key areas The Actual Audience – who they are, what their demo […]