Oct 252010
 

Gary is presenting on an Ad:Tech Augmented Reality panel later this week in Tokyo going beyond simple AR business models (see this post from over a year ago) and current delivery, real world possibilities, and talking about a near term futures and opportunities, especially in the area of branded location based augmented reality games and services. There will also be discussions related to barriers to adoption and how to open up the market – similar to topics Gary addressed in this recent presentation to the Australian Interactive Media Industry Association Mobile board…but here is the Ad:Tech Tokyo panel (sadly Zugara had to pull out of the panel but Gary will show some of their work)

Augmented Reality – A Showcase What The Marketers Need To Know – October 28th 5:40pm – 6:30pm

“Is AR just like a lift-the-flap book?”
What value can AR offer for people and enterprises?
The session outlines various definitions of AR such as location based platform or image recognition platform and how the technology provides valuable insight for marketing. Exploring various case studies, we will discuss the current situations and issues for AR as well as its future.

Gary Hayes CCO, MUVEDesign & StoryLabs

Akihiko Tokuhisa CTO, Digital Advertising Consortium Inc. Moderator

Masataka Hosogane Executive Creative Director, Mobile Communication Development Department, Communication Design Center, DENTSU Inc.

Gary will be showing several of his Augmented Reality branding overview videos such as the recent Recognition – Business Opportunities but also one of three Location Based Augmented Reality Story developments in this space  called ‘Time Treasure” – a rudimentary, story rich LBARG (location based AR game?!) that MUVEDesign are currently story designing & coding for Android tablets. A hort 2 minute taster video embedded below…

Without giving the plot away, the structure of this game is quite straightforward. There are ten layers of time from 2050 back to 5000BC that you slowly penetrate following stories, clues and trails all based at POIs (points of interest, precise locations) around your city. The traditional MMOG talking-head quest and story givers are a unique part of this as well as a range of capture & loot quests that require you in some cases to do a little ‘real world’ grinding… ok not too much 🙂 For me the challenge as always is about creating strong ‘call to actions’ and constructing a narrative backbone to make it worth your while walking and in some cases running around town! I will do a post when this reaches a full working pilot.

We will keep you updated in the next months of progress on this and the branded client games also in progress.

Oct 052010
 

MUVEDesign can help you deliver a range of cutting edge projects. As well as editorial consultants and service designers (we are currently developing two in-house Augmented Reality Games plus several iPhone and Android apps) we can build and develop for clients across the following platforms:

APPLE SDK

We are registered iOS 4.1 developers with several apps coming out via the App store soon. We can also place paid apps through onto the store for clients

ANDROID SDK

We are part of the Android development community and can develop applications for android tablets and mobile devices and distribute into the Android market for clients

GEO LOCATION DEVELOPMENT

MUVEDesign are registered developers on both the Layar and Junaio location based browsers that work on Android and iPhad platforms. We can also develop Junaio Glue, marker or pattern based recognition

MARKER & IMAGE RECOGNITION AUGMENTED REALITY

We can develop simple AR marker webcam services using the industry standard Flash AR toolkit or utilise some of the latest technology such as Qualcomm’s Augmented Reality SDK which we are beta registered for

GAMES AND VIRTUAL WORLDS AND SOCIAL MEDIA

MUVEDesign can naturally build a range of social media sites such as WordPress/BuddyPress networks, Drupal or Joomla installs and is well known already as a key Second Life developer but also can create standalone games using software such as Unity – for iPhone, Web, Standalone Mac & PC and even Wii games.

Jun 292010
 

Personalizemedia.com just posted a detailed look at a video entitled Augmented Worlds Video Part One – Recognition. The focus is looking specifically at the business model implications of the widespread use of a large tablet AR device and super fast, always on tagged/recognisable content. There are other videos in the series covering education, games & stories as well as utility near futures – but though it would be cool to cross post the video here too! Enjoy and read more about the video on the link above

AUGMENTED WORLDS Pt.1 - Business Opportunities: RECOGNITION.

An ‘iPad 4.0 – like prototype’ stroll around an augmented Sydney. Video, music devised & created by GARY HAYES of MUVEDesign.com – there are some key assumptions with this video detailed here –

ASSUMPTIONS WITH THIS CONCEPT

OK this tablet device with camera is running on a very fast connection, instant video and image so we are assuming city wide wifi or 4G type service connection. Also some elements pop up immediately so we can assume the user in the video (me) has setup some preferences or it has learned what type of service I like so it gives instant fulfilment vs dropping into endless menus (more on the interface next). Also the device is extremely aware of its location to a few inches, so we can assume that some of the ‘recognition’ elements are speeded up, being tied into precisely where the user is stood/orientated ‘combined’ with recognition – this will speed up the overall process vs using only Kooaba like Smart Visuals Recognition which puts a lot of pressure on server-side processing.

Notice on the  of the interface I have put the words “CONNECTED TO: Sydney CBD People and Places cached data” which is basically pointing out that the speed of recognition to data display is super accelerated when all information is pre-cached, and the way intelligent caching works means the more popular the ‘target’ the faster the response. Privacy – there are a few sequences here and in the longer video that show people being ‘recognised’. Obviously a real concern at the moment, so the concept video assumes the users being targeted have given their consent to outdoor recognition…I know this is a post in itself (see one of mine recently) but lets assume like TagWhat and FourSquare like services, users are allowing their ‘trusted’ friends and companies (for benefits) assess to being recognised – at least for the purposes of this concept!