Tag: MTV
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Extending Entertainment Into Virtual Worlds
I have talked a lot about Mixed Reality Entertainment on my media blog personalizemedia and how one of the most innovative uses of virtual space is to extend the TV or Film property into a 24/7, participatory environment. The reason for doing this is to drive traffic to the TV or Film but also to…
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Advertising & Marketing for Social Virtual Worlds
A presentation I gave last month at the Online Networking and Business Collaboration conference. This is one of twenty or so I did on a similar topic (engaging with virtual world inhabitants and game players) through 2008. The presentation broadly looks at 4 key areas The Actual Audience – who they are, what their demo…
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13 tips Companies Engaging with 3D Worlds
or thirteen commandments for organisations considering becoming stars in the new web 3.0 revolution… Originally posted here on one of Gary’s other blogs personalizemedia. I have mentioned before that I am currently working on a couple of major and one or two minor media companies first forays into the metaverse, or its most accessible incarnation…