Multi User Virtual Environments – The Metaverse

  • Extending Entertainment Into Virtual Worlds

    I have talked a lot about Mixed Reality Entertainment on my media blog personalizemedia and how one of the most innovative uses of virtual space is to extend the TV or Film property into a 24/7, participatory environment.  The reason for doing this is to drive traffic to the TV or Film but also to […]

  • 15 great myth-busting, women vs men stat articles about Games

    I was looking for one place on the web that had a list of the mix of male and females across the ‘game/virtual world’ space. I have actually found it useful to quote many of these stats to clients who still believe console games, online ‘quest’ based games and virtual worlds are still the domain […]

  • The Virtual Worlds Hype Cycle for 2009

    We are well into 2009 and there is a lot of news popping about the likely growth of social virtual worlds and their adoption. As a tangent game based virtual worlds are also still in relative growth as covered in SMH’s post Video games thrash movies and DVD, referring to the shift in Australia and […]

  • Advertising & Marketing for Social Virtual Worlds

    A presentation I gave last month at the Online Networking and Business Collaboration conference. This is one of twenty or so I did on a similar topic (engaging with virtual world inhabitants and game players) through 2008. The presentation broadly looks at 4 key areas The Actual Audience – who they are, what their demo […]

  • Atmospheric Australian Virtual Macbeth

    An Australian project (initiated at a 2007 LAMP@AFTRS (Laboratory for Advanced Media Production) residential) called “Macbeth:What If” received further development/production funding from the NMC and the Australia Council. Project creator Kerreen Ely-Harper teamed up with producer Kate Richards and designer Angela Thomas to realise the original project, that built on the original project idea looking […]

  • Meta-Mole: To Boldly Go(ogle) where no Search Engine has Gone Before

    The Metaverse… the Final Frontier. These are the voyages of  Search Engine, Meta-mole. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly google where no search engine has gone before. OK the folks at University of Teeside will probably not be calling to get me to […]

  • User Engagement in Virtual Worlds Still Growing

    Senor Hontar: “We must work in the world. The world is thus.” Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it” Final lines of the film ‘The Mission’ As well as the increase in venture capital investment across all virtual worlds, the time spent in them, measured in user […]

  • Why Create Marketing Machinima?

    Social Media and Web 2.0 is a lot about providing the tools and therefore the means for everyone to create content, that they believe others may want to see. I have personally created a lot of corporate, professional entertainment and music films over the years using high end equipment but now, like many millions around […]

  • Global Investment in Virtual Worlds

    …and a little end of 2008 Virtual Worlds, State of Play… it has been suggested several times recently that games & social virtual worlds especially will really suffer in this economic downturn and may not survive. Which leads to the point of this post to put things in a little perspective. IS THERE REAL INVESTMENT? […]

  • Layered Virtual Worlds Pt II

    OK you may have spotted quite a few characters living on this post 🙂 Originally there were ‘video-real’ talking, salesy character centered on the page courtesy of CLIVEvideo but I still talk about them more below. A few months ago I blogged over in personalizemedia about the new kid on the intranet block, those ‘layered’ […]

  • Virtual Worlds 2008 Video Tour

    As part of a commercial report on the evolving range of social virtual worlds I recently ventured into fifty plus worlds to sample the creative, business and educational potential. My video is an indicative capture of each world/environment as a seven minute video for 2008 posterity. It demonstrates how ubiquitous, popular and streamlined many of […]

  • Marketing Opportunities in Social Virtual Worlds

    My slides below from my presentation at one of Australia’s industries leading advertising conferences yesterday which I had previously blogged about “The Advertising and Marketing Summit” It was a jam packed room with around 400 attendees of marketing movers and shakers. I closed the second day with the talk on ‘engaging in virtual communities’ followed […]

  • Stunning Deakin Second Life Build

    [youtube width=”480″ height=”295″]http://www.youtube.com/watch?v=tC4FSOAxiSg[/youtube] A video insight into the build process of the new Deakin Arts Education Centre Island built and designed by MUVEDesign’s Gary Hayes completed early 2008. Jenny Grenfell, Arts Lecturer at Deakin said: “This Deakin University Arts Education community in Second Life aims to stir the imagination. It is a world we create […]

  • Thursday’s, One of the Five Must-See-Sites

    Thursday’s Fictions built in collaboration with Physical TV has received much critical acclaim since its launch in mid 2007 here is a sample first 20 of voluntary comments delivered in-world. If you have Secondlife installed on your machine click this SLURL to go there now One of the Five Must-See Sites in Second Life. Bettina Tizzy, […]

  • How Companies Can Be Social in Virtual Worlds

    . Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets). I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often forcibly reminded of the divide that naturally exists, in […]

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