Virtual Worlds & Business: What’s The ROI?
Virtual Worlds & B...
Below are my introduction slides from ad:tech 2009 earlier this week. It is such a short time (each panel is given 50 minutes) to cover such a vast area and myself, Jeff (habbo.com.au) and Mitch (SmallWorlds.com) were all struggling to impart tons of great info/examples and have enough...
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CNN Puts it’s Foot Down in Second Life
CNN Puts it’s Foo...
I received an email from Karen iReport (Second Life name obviously) that CNN have now moved on from a small ‘hub’ presence in Second Life and onto their own island – which now includes a ‘classic’ automotive theme. It is great to see a positive growth...
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15 great myth-busting, women vs men stat articles about Games
15 great myth-busting, ...
I was looking for one place on the web that had a list of the mix of male and females across the ‘game/virtual world’ space. I have actually found it useful to quote many of these stats to clients who still believe console games, online ‘quest’ based games...
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The Virtual Worlds Hype Cycle for 2009
The Virtual Worlds Hype...
We are well into 2009 and there is a lot of news popping about the likely growth of social virtual worlds and their adoption. As a tangent game based virtual worlds are also still in relative growth as covered in SMH’s post Video games thrash movies and DVD, referring to the...
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Meta-Mole: To Boldly Go(ogle) where no Search Engine has Gone Before
Meta-Mole: To Boldly Go...
The Metaverse… the Final Frontier. These are the voyages of  Search Engine, Meta-mole. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly google where no search engine has gone before. OK the folks at University of Teeside...
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User Engagement in Virtual Worlds Still Growing
User Engagement in Virt...
Senor Hontar: “We must work in the world. The world is thus.” Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it” Final lines of the film ‘The Mission’ As well as the increase in venture capital investment across all virtual worlds,...
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Global Investment in Virtual Worlds
Global Investment in Vi...
…and a little end of 2008 Virtual Worlds, State of Play… it has been suggested several times recently that games & social virtual worlds especially will really suffer in this economic downturn and may not survive. Which leads to the point of this post to put things...
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Marketing Opportunities in Social Virtual Worlds
Marketing Opportunities...
My slides below from my presentation at one of Australia’s industries leading advertising conferences yesterday which I had previously blogged about “The Advertising and Marketing Summit” It was a jam packed room with around 400 attendees of marketing movers and...
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