A cross-post from Gary Hayes’s Personalizemedia Site (with permission!) … As promised a more specific ‘commercial’ follow up to my previous post on this topic which was more ‘story’ centric. I am developing and producing a range of Augmented Reality (or if you prefer AR, â€˜blended or layered mediaâ€™) applications at the moment. I have also been asked to present at a few conferences and create a detailed white paper on the implications of AR for government & business looking at privacy, legal, copyright & crime issues. As readers of this blog will know I also lecture, run workshops and work with creative teams to come up with future â€˜social entertainmentâ€™ based around virtual worlds and augmented reality.
But the purpose of this pretty detailed post is to simply list and try to categorise the many types of business Augmented Reality apps appearing in the market and to try to identify opportunities.
Tags: product, personalization, Creating, D VIRALS, Media, sale, plethora, Virtual Worlds, amp, media applications