Gary Hayes | MUVEDesign

16 Key Augmented Reality Business Models

16 Key Augmented Realit...

A cross-post from Gary Hayes’s Personalizemedia Site (with permission!) … As promised a more specific ‘commercial’ follow up to my previous post on this topic which was more ’story’ centric. I am developing and producing a range of Augmented Reality...

Why we create Multi Platform services

Why we create Multi Pla...

Because who used to be our audience are now co-creators and spending time across a sea of media and devices. This counter from MUVEDesign’s Gary Hayes gives a brief insight into the torrent of social and anti-social content that only the best professional transmedia properties...

Experience and Alternate Reality Design

Experience and Alternat...

A cross-post from Gary’s main media site Personalizemedia Tran-social-media-play [tran-soc-shuh-mee-dee-uh-pley] noun, verb 1 noun – a new form, a means of collaborative communication through play in constructed shared ‘media-rich’ environments 2 verb –...

Virtual Worlds & Business: What’s The ROI?

Virtual Worlds & B...

Below are my introduction slides from ad:tech 2009 earlier this week. It is such a short time (each panel is given 50 minutes) to cover such a vast area and myself, Jeff (habbo.com.au) and Mitch (SmallWorlds.com) were all struggling to impart tons of great info/examples and have enough...

Advertising & Marketing for Social Virtual Worlds

Advertising & Mark...

A presentation I gave last month at the Online Networking and Business Collaboration conference. This is one of twenty or so I did on a similar topic (engaging with virtual world inhabitants and game players) through 2008. The presentation broadly looks at 4 key areas The Actual...

Atmospheric Australian Virtual Macbeth

Atmospheric Australian ...

An Australian project (initiated at a 2007 LAMP@AFTRS (Laboratory for Advanced Media Production) residential) called “Macbeth:What If” received further development/production funding from the NMC and the Australia Council. Project creator Kerreen Ely-Harper teamed up with...

Virtual Worlds 2008 Video Tour

Virtual Worlds 2008 Vid...

As part of a commercial report on the evolving range of social virtual worlds I recently ventured into fifty plus worlds to sample the creative, business and educational potential. My video is an indicative capture of each world/environment as a seven minute video for 2008 posterity....

Stunning Deakin Second Life Build

Stunning Deakin Second ...

A video insight into the build process of the new Deakin Arts Education Centre Island built and designed by MUVEDesign’s Gary Hayes completed early 2008. Jenny Grenfell, Arts Lecturer at Deakin said: “This Deakin University Arts Education community in Second Life aims...

How Companies Can Be So...

. Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets). I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often...

Gary Hayes Creation of ...

From the Telstra media release 9 March 2007 “BigPond enters “Second Life” virtual world – BigPond today launched Australia’s first major corporate presence in the online virtual world, Second Life, with the unveiling of ‘The Pond’. The Pond...

Talk Transcript: Opport...

NOTE: Based on my sticky post ‘The Brand Owners Guide to Joining the Metaverse“. As promised a rough transcript of my keynote talk to CeBit last week based on my experience of actually building some Second Life sims, talking to those who use them and creating branded environments...

13 tips Companies Engaging with 3D Worlds

13 tips Companies Engag...

or thirteen commandments for organisations considering becoming stars in the new web 3.0 revolution… Originally posted here on one of Gary’s other blogs personalizemedia. I have mentioned before that I am currently working on a couple of major and one or two minor media...

Branded Entertainment i...

The Relentless March of Channels and Formats into Second Life Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living...

Web 3.0 The Alive Web...

I have posted prolifically about MUVE’S (Multi User Virtual Environments) in the past, concentrating mainly on the ever customisable Second Life. It is interesting to watch the buzz spreading and consider if virtual worlds are really web 3.0, I think so. A quick look at the...

Designing Experiences 8...

…and the never changing human. Senor Hontar: “We must work in the world. The world is thus.” Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it” Final lines of the film ‘The Mission’ There have been...

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