MUVEDesign develop Augmented & Mixed Reality Apps
MUVEDesign develop Augm...
MUVEDesign are now developing a range of augmented reality apps, particularly aimed at the new iPhone 3Gs and are happy to accept enquiries from interested parties. For those unfamiliar with AR there are some videos below that give a sense of the area. Simply put AR is the physical,...
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Virtual Worlds & Business: What’s The ROI?
Virtual Worlds & B...
Below are my introduction slides from ad:tech 2009 earlier this week. It is such a short time (each panel is given 50 minutes) to cover such a vast area and myself, Jeff (habbo.com.au) and Mitch (SmallWorlds.com) were all struggling to impart tons of great info/examples and have enough...
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Extending Entertainment Into Virtual Worlds
Extending Entertainment...
I have talked a lot about Mixed Reality Entertainment on my media blog personalizemedia and how one of the most innovative uses of virtual space is to extend the TV or Film property into a 24/7, participatory environment.  The reason for doing this is to drive traffic to the TV or...
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Branded Entertainment i...
The Relentless March of Channels and Formats into Second Life Rather than just referring to the many standard press articles about the growing number of companies or formats that are setting up in Second Life (the media’s favourite MUVE at the moment) I have been ‘living...
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