Tag: Engagement
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Virtual Worlds & Business: What’s The ROI?
Below are my introduction slides from ad:tech 2009 earlier this week. It is such a short time (each panel is given 50 minutes) to cover such a vast area and myself, Jeff (habbo.com.au) and Mitch (SmallWorlds.com) were all struggling to impart tons of great info/examples and have enough time to get interactive. I hogged the…
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User Engagement in Virtual Worlds Still Growing
Senor Hontar: “We must work in the world. The world is thus.†Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it†Final lines of the film ‘The Mission’ As well as the increase in venture capital investment across all virtual worlds, the time spent in them, measured in user…