Jun 292010
 

Personalizemedia.com just posted a detailed look at a video entitled Augmented Worlds Video Part One – Recognition. The focus is looking specifically at the business model implications of the widespread use of a large tablet AR device and super fast, always on tagged/recognisable content. There are other videos in the series covering education, games & stories as well as utility near futures – but though it would be cool to cross post the video here too! Enjoy and read more about the video on the link above

AUGMENTED WORLDS Pt.1 - Business Opportunities: RECOGNITION.

An ‘iPad 4.0 – like prototype’ stroll around an augmented Sydney. Video, music devised & created by GARY HAYES of MUVEDesign.com – there are some key assumptions with this video detailed here –

ASSUMPTIONS WITH THIS CONCEPT

OK this tablet device with camera is running on a very fast connection, instant video and image so we are assuming city wide wifi or 4G type service connection. Also some elements pop up immediately so we can assume the user in the video (me) has setup some preferences or it has learned what type of service I like so it gives instant fulfilment vs dropping into endless menus (more on the interface next). Also the device is extremely aware of its location to a few inches, so we can assume that some of the ‘recognition’ elements are speeded up, being tied into precisely where the user is stood/orientated ‘combined’ with recognition – this will speed up the overall process vs using only Kooaba like Smart Visuals Recognition which puts a lot of pressure on server-side processing.

Notice on the  of the interface I have put the words “CONNECTED TO: Sydney CBD People and Places cached data” which is basically pointing out that the speed of recognition to data display is super accelerated when all information is pre-cached, and the way intelligent caching works means the more popular the ‘target’ the faster the response. Privacy – there are a few sequences here and in the longer video that show people being ‘recognised’. Obviously a real concern at the moment, so the concept video assumes the users being targeted have given their consent to outdoor recognition…I know this is a post in itself (see one of mine recently) but lets assume like TagWhat and FourSquare like services, users are allowing their ‘trusted’ friends and companies (for benefits) assess to being recognised – at least for the purposes of this concept!

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