Social Media | MUVEDesign

16 Key Augmented Reality Business Models

16 Key Augmented Realit...

A cross-post from Gary Hayes’s Personalizemedia Site (with permission!) … As promised a more specific ‘commercial’ follow up to my previous post on this topic which was more ’story’ centric. I am developing and producing a range of Augmented Reality...

Why we create Multi Platform services

Why we create Multi Pla...

Because who used to be our audience are now co-creators and spending time across a sea of media and devices. This counter from MUVEDesign’s Gary Hayes gives a brief insight into the torrent of social and anti-social content that only the best professional transmedia properties...

MUVEDesign develop Augmented & Mixed Reality Apps

MUVEDesign develop Augm...

MUVEDesign are now developing a range of augmented reality apps, particularly aimed at the new iPhone 3Gs and are happy to accept enquiries from interested parties. For those unfamiliar with AR there are some videos below that give a sense of the area. Simply put AR is the physical,...

Virtual Worlds & Business: What’s The ROI?

Virtual Worlds & B...

Below are my introduction slides from ad:tech 2009 earlier this week. It is such a short time (each panel is given 50 minutes) to cover such a vast area and myself, Jeff (habbo.com.au) and Mitch (SmallWorlds.com) were all struggling to impart tons of great info/examples and have enough...

Can Virtual Worlds Save TV ?

Can Virtual Worlds Save...

What may save TV may also truly grow Social Virtual Worlds. As online audiences continue to ignore TV and vanilla/social virtual worlds suffer from a lack of direction, perhaps the marriage of the two will save both from irrelevancy? A report by Gary Hazlitt in various TV branded...

Extending Entertainment Into Virtual Worlds

Extending Entertainment...

I have talked a lot about Mixed Reality Entertainment on my media blog personalizemedia and how one of the most innovative uses of virtual space is to extend the TV or Film property into a 24/7, participatory environment. The reason for doing this is to drive traffic to the TV or...

The Virtual Worlds Hype Cycle for 2009

The Virtual Worlds Hype...

We are well into 2009 and there is a lot of news popping about the likely growth of social virtual worlds and their adoption. As a tangent game based virtual worlds are also still in relative growth as covered in SMH’s post Video games thrash movies and DVD, referring to the...

Advertising & Marketing for Social Virtual Worlds

Advertising & Mark...

A presentation I gave last month at the Online Networking and Business Collaboration conference. This is one of twenty or so I did on a similar topic (engaging with virtual world inhabitants and game players) through 2008. The presentation broadly looks at 4 key areas The Actual...

Meta-Mole: To Boldly Go(ogle) where no Search Engine has Gone Before

Meta-Mole: To Boldly Go...

The Metaverse… the Final Frontier. These are the voyages of Search Engine, Meta-mole. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly google where no search engine has gone before. OK the folks at University of Teeside...

User Engagement in Virtual Worlds Still Growing

User Engagement in Virt...

Senor Hontar: “We must work in the world. The world is thus.” Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it” Final lines of the film ‘The Mission’ As well as the increase in venture capital investment across all virtual worlds,...

Why Create Marketing Machinima?

Why Create Marketing Ma...

Social Media and Web 2.0 is a lot about providing the tools and therefore the means for everyone to create content, that they believe others may want to see. I have personally created a lot of corporate, professional entertainment and music films over the years using high end equipment...

How Companies Can Be So...

. Virtual Worlds Necessitate Corporations Develop Personality followed by Gary’s top 15 tips to becoming human in the metaverse (and 2D socio-nets). I have been doing a lot of work moving brands, properties and companies into Second Life recently and in the process I am often...

Gary Hayes Creation of ...

From the Telstra media release 9 March 2007 “BigPond enters “Second Life” virtual world – BigPond today launched Australia’s first major corporate presence in the online virtual world, Second Life, with the unveiling of ‘The Pond’. The Pond...

Web 3.0 The Alive Web...

I have posted prolifically about MUVE’S (Multi User Virtual Environments) in the past, concentrating mainly on the ever customisable Second Life. It is interesting to watch the buzz spreading and consider if virtual worlds are really web 3.0, I think so. A quick look at the...

Designing Experiences 8...

…and the never changing human. Senor Hontar: “We must work in the world. The world is thus.” Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it” Final lines of the film ‘The Mission’ There have been...

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