Business | MUVEDesign

16 Key Augmented Reality Business Models

16 Key Augmented Realit...

A cross-post from Gary Hayes’s Personalizemedia Site (with permission!) … As promised a more specific ‘commercial’ follow up to my previous post on this topic which was more ’story’ centric. I am developing and producing a range of Augmented Reality...

Why we create Multi Platform services

Why we create Multi Pla...

Because who used to be our audience are now co-creators and spending time across a sea of media and devices. This counter from MUVEDesign’s Gary Hayes gives a brief insight into the torrent of social and anti-social content that only the best professional transmedia properties...

Experience and Alternate Reality Design

Experience and Alternat...

A cross-post from Gary’s main media site Personalizemedia Tran-social-media-play [tran-soc-shuh-mee-dee-uh-pley] noun, verb 1 noun – a new form, a means of collaborative communication through play in constructed shared ‘media-rich’ environments 2 verb –...

Can Virtual Worlds Save TV ?

Can Virtual Worlds Save...

What may save TV may also truly grow Social Virtual Worlds. As online audiences continue to ignore TV and vanilla/social virtual worlds suffer from a lack of direction, perhaps the marriage of the two will save both from irrelevancy? A report by Gary Hazlitt in various TV branded...

The Browser as Virtual World Final Frontier

The Browser as Virtual ...

As I have mentioned on many of my blogs (especially Personalizemedia) virtual worlds (as 3D navigable spaces) will only really take off when there is an effective, easy to use, existing web browser implementation. We already have early entrants here such as Yoville, Vivaty, NewLively,...

Another Hidden ROI of Virtual Worlds – Being Green

Another Hidden ROI of V...

A nice presentation from Pierre-Olivier Carles, who does a good job of talking about a key ROI for companies today, saving money by being greener but also getting ethical brownie points for being greener. He talks more about the presentation below on the blog post on Stonefield...

CNN Puts it’s Foot Down in Second Life

CNN Puts it’s Foo...

I received an email from Karen iReport (Second Life name obviously) that CNN have now moved on from a small ‘hub’ presence in Second Life and onto their own island – which now includes a ‘classic’ automotive theme. It is great to see a positive growth...

Extending Entertainment Into Virtual Worlds

Extending Entertainment...

I have talked a lot about Mixed Reality Entertainment on my media blog personalizemedia and how one of the most innovative uses of virtual space is to extend the TV or Film property into a 24/7, participatory environment. The reason for doing this is to drive traffic to the TV or...

15 great myth-busting, women vs men stat articles about Games

15 great myth-busting, ...

I was looking for one place on the web that had a list of the mix of male and females across the ‘game/virtual world’ space. I have actually found it useful to quote many of these stats to clients who still believe console games, online ‘quest’ based games...

The Virtual Worlds Hype Cycle for 2009

The Virtual Worlds Hype...

We are well into 2009 and there is a lot of news popping about the likely growth of social virtual worlds and their adoption. As a tangent game based virtual worlds are also still in relative growth as covered in SMH’s post Video games thrash movies and DVD, referring to the...

Advertising & Marketing for Social Virtual Worlds

Advertising & Mark...

A presentation I gave last month at the Online Networking and Business Collaboration conference. This is one of twenty or so I did on a similar topic (engaging with virtual world inhabitants and game players) through 2008. The presentation broadly looks at 4 key areas The Actual...

Meta-Mole: To Boldly Go(ogle) where no Search Engine has Gone Before

Meta-Mole: To Boldly Go...

The Metaverse… the Final Frontier. These are the voyages of Search Engine, Meta-mole. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly google where no search engine has gone before. OK the folks at University of Teeside...

User Engagement in Virtual Worlds Still Growing

User Engagement in Virt...

Senor Hontar: “We must work in the world. The world is thus.” Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it” Final lines of the film ‘The Mission’ As well as the increase in venture capital investment across all virtual worlds,...

Global Investment in Virtual Worlds

Global Investment in Vi...

…and a little end of 2008 Virtual Worlds, State of Play… it has been suggested several times recently that games & social virtual worlds especially will really suffer in this economic downturn and may not survive. Which leads to the point of this post to put things...

Virtual Worlds 2008 Video Tour

Virtual Worlds 2008 Vid...

As part of a commercial report on the evolving range of social virtual worlds I recently ventured into fifty plus worlds to sample the creative, business and educational potential. My video is an indicative capture of each world/environment as a seven minute video for 2008 posterity....

« Previous Entries