MUVEDesign

Month: January 2009

  • Extending Entertainment Into Virtual Worlds

    I have talked a lot about Mixed Reality Entertainment on my media blog personalizemedia and how one of the most innovative uses of virtual space is to extend the TV or Film property into a 24/7, participatory environment.  The reason for doing this is to drive traffic to the TV or Film but also to…

  • 15 great myth-busting, women vs men stat articles about Games

    I was looking for one place on the web that had a list of the mix of male and females across the ‘game/virtual world’ space. I have actually found it useful to quote many of these stats to clients who still believe console games, online ‘quest’ based games and virtual worlds are still the domain…

  • The Virtual Worlds Hype Cycle for 2009

    We are well into 2009 and there is a lot of news popping about the likely growth of social virtual worlds and their adoption. As a tangent game based virtual worlds are also still in relative growth as covered in SMH’s post Video games thrash movies and DVD, referring to the shift in Australia and…

  • Advertising & Marketing for Social Virtual Worlds

    A presentation I gave last month at the Online Networking and Business Collaboration conference. This is one of twenty or so I did on a similar topic (engaging with virtual world inhabitants and game players) through 2008. The presentation broadly looks at 4 key areas The Actual Audience – who they are, what their demo…

  • Atmospheric Australian Virtual Macbeth

    An Australian project (initiated at a 2007 LAMP@AFTRS (Laboratory for Advanced Media Production) residential) called “Macbeth:What If” received further development/production funding from the NMC and the Australia Council. Project creator Kerreen Ely-Harper teamed up with producer Kate Richards and designer Angela Thomas to realise the original project, that built on the original project idea looking…

  • Meta-Mole: To Boldly Go(ogle) where no Search Engine has Gone Before

    The Metaverse… the Final Frontier. These are the voyages of  Search Engine, Meta-mole. Its five-year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly google where no search engine has gone before. OK the folks at University of Teeside will probably not be calling to get me to…

  • User Engagement in Virtual Worlds Still Growing

    Senor Hontar: “We must work in the world. The world is thus.” Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it” Final lines of the film ‘The Mission’ As well as the increase in venture capital investment across all virtual worlds, the time spent in them, measured in user…