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contactABOUT…building innovative alternate story worlds (see projects) u0026#8211; multi-user virtual environment design is a creative development company building organic u0026#038; highly immersive multi-user, multi-platform experiences across the social web, TV, the real world and 3D virtual platforms. These include pervasive games, virtual worlds and augmented reality. They have created award winning projects for TV, Education, Telcos, Filmmakers u0026#038; Artists. Founded in 2006 by Gary Hayes, highly experienced in audience centric service design – 8 years Senior Development Producer at BBC Broadcast Interactive u0026#038; New Media, 2 years Head of Virtual Worlds at The Project Factory and 4 years Director of Australiaâ€™s Laboratory for Advanced Media Production. Now founder of Multi-Platform training unit StoryLabs.us CONTACT E-mail:Â gary@muvedesign.com Primary phone mobile: +61 0404 797 104 Linked in:Â Profile Twitter:Â GaryPHayes Skype: cubrig31 Address: Glebe, Sydney 2037, Australia Gary also runs the following sites: Personalizemedia.com Global Top Power 150 AdAge blog LAMP.edu.au Laboratory for Advanced Media Production GaryPHayes.com A hub site TransmediaDesign.org Linked to Gary’s Multi Platform lecturing GaryHayes.tv 6 year old site looking at Social and Interactive TV JustVirtual.com One of the first virtual world POV blogs Icarus ‘virtual world machinima’ YouTube Channel – 400 000 views MUVEDesign is a UK founded company but ABNu0026hellip;
servicesMUVEDesign can help you deliver your narrative and brand focused, audience centric, strong ROI cutting edge service in key areas such as: Augmented Reality – from marker, to locative/geo-cached, to projection to full mixed reality TV/3D games/shows Multi-Platform Production – designing, implementing, consulting, measuring complete range of pervasive and transmedia entertainment Virtual World u0026#038; Game Production – design, construction, maintenance, refreshing, extending. See projects for examples MUVEDesign can help you deliver a range of cutting edge projects. As well as editorial consultants and service designers (we are currently developing two in-house Augmented Reality Games plus several iPhone and Android apps) we can build and develop advanced story or brand driven services for clients with engaging projects across the following platforms: APPLE SDK We are registeredÂ iOS 4.1 developers with several apps coming out via the App store soon. We can also place paid apps through onto the store for clients ANDROID SDK We are part of theÂ Android development community and can develop applications for android tablets and mobile devices and distribute into the Android market for clients GEO LOCATION DEVELOPMENT MUVEDesign are registered developers on both theÂ Layar andÂ Junaio location based browsers that work on Android and iPhad platforms. We can alsou0026hellip;
videoMany MUVEDesign projects are aliased or behind closed doors, company exclusive and strategic. Below though is a small selection of public MUVE Design project overviews and virtual world machinima’s Gary has created and made available on YouTube. TIME TREASURE – A Location Based Augmented Reality Game Augmented Reality on the iPad: Pt 1 Recognition Business Opportunities MUVEDesign – BUILDING THE TELSTRA BIGPOND SECOND LIFE 6 ISLANDS Gary Hayes Compilation of Brands in Virtual World Second Life – 55 000 views Gary Hayes Compilation of Social Virtual Worlds – 52 000 views Rough Walkthrough of MUVEDesign’s Creation of Thursday’s Fictions in Second Life Linear Walkthrough of Mixed Reality short ARG for 40 players created and designed by MUVEDesign’s Gary Hayes Ambient Fly-through of Key Builds of MUVEDesign’s Gary Hayes in Second Life Gary Hayes of MUVEDesign Build u0026#038; Design of Melbourne Laneways Walkthrough Linear stills build of Deakin Universities Arts Education Island by MUVEDesign’ Gary Hayes Tablet Based Augmented Reality Longer Version from MUVEDesign Melbourne Laneways Come to Life [youtube]http://www.youtube.com/watch?v=5skP0XRxHHA[/youtube] * Video filmed and edited by SLCN.tv
pressThe MUVEDesign team run several well regarded blogs and also receive a good deal of press about its creators. Press items featuring Gary Hayes builds. ABCâ€™s Second Life islands wins rich media award at SMPTE – IT Wire The ABCâ€™s Second Life island â€“ won the award for rich media at the Content + Technology Awards at SMPTE in Sydney, Australia. BigPond Enters Second Life – Telstra Press Release BigPond today launched Australia’s first major corporate presence in the online virtual world, Second Life, with the unveiling of ‘The Pond’….This project was developed and produced by Gary HayesÂ Melbourne Laneways comes to life at ABC Island …an artistic remix of the alleys and laneways of Melbourne (my local stomping grounds). Rather than simply replicating a chunk of the city, the installation draws on the elements and flavor of many scenes and locales…Heh, isn’t it excellent. Gave me such buzz to wonder through. Taturu’s Mixed Reality Headcount – The Pond Top Brand in Second Life and up 35% Sitting with Very Mulberry (Big Pond) and developer Gary Hazlitt at The Pond’s Billabong Bar…Ultimately The Pond is delivering what seems to be good value at a fair price, and even if itu0026hellip;
projectsMUVEDesign clients range from education, independent entertainment producers, Film, TV and Telco companies who have clear expectations and goals in alternate, augmented reality projects and virtuals world creation. Augmented Reality – Specialising in entertainment and advertising focused augmented reality projects, MUVEDesign have created engaging marker based viral AR for ads and brochures, several geo-location AR projects using Layar and/or Junaio and are developing an AR iPhone game and a dramatic project with motion video overlaid into real space. Multi-Platform Entertainment – MUVEDesign create engaging multi-platform services u0026#038; pervasive games and consult on global transmedia storytelling projects. There are several pervasive ARG-like games documented here created primarily by MUVEDesigns director Gary Hayes. Virtual Social u0026#038; Game Worlds – Examples below are of MUVEDesigns award winning organic, innovative Â social virtual world and game builds recently launched: Telstra “Pond” – ABC TV Island – Deakin Arts Edu – Thursday’s Fictions – Melbourne Laneways – AFTRS THE POND – TELSTRA (Most Popular Brand in Second Life) 2007 Launched in March 2007 for Telstra, (“This project was developed and produced by Gary Hayes…”) u0026#038; within months the most popular brand in Second Life. The initial 11 island build created solely by Gary Hayes in aroundu0026hellip;
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Month: July 2008

Marketing Opportunities in Social Virtual Worlds

My slides below from my presentation at one of Australia’s industries leading advertising conferences yesterday which I had previously blogged about “The Advertising and Marketing Summit” It was a jam packed room with around 400 attendees of marketing movers and shakers. I closed the second day with the talk on ‘engaging in virtual communities’ followed…

July 19, 2008
Stunning Deakin Second Life Build

[youtube width=”480″ height=”295″]http://www.youtube.com/watch?v=tC4FSOAxiSg[/youtube] A video insight into the build process of the new Deakin Arts Education Centre Island built and designed by MUVEDesign’s Gary Hayes completed early 2008. Jenny Grenfell, Arts Lecturer at Deakin said: “This Deakin University Arts Education community in Second Life aims to stir the imagination. It is a world we create…

July 8, 2008

MUVEDesign

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Month: July 2008

Marketing Opportunities in Social Virtual Worlds

Stunning Deakin Second Life Build