Ok the title sounds a little ‘space cadet’ and paradoxical but bear with me on this one because the implications go way beyond the focus of this post which is a quick orientation and guide to non-scripted but organised ‘social play’ inside a virtual world and a great way to plan a Real World Alternate Reality Game – or run a special form one inside the vr world. As you may have read on my previous post “The Personalization of Second Life” there are a few shared, virtual spaces that are infinitely personalizable and customisable. Second Life is the leader in this area and so has become the focus of many activities that require represention – a sort of ‘real as it gets’ for doing real world-type things in – a place to create something representing the real world, our physical world. (As a tangent I personally believe we need to move towards creating new and non-representations of our real world as most folk in SL tend to midly enhance their RL existences, build precise replicas of the first life or a few enlightened ones are planning singularity! – I will not go into that rabbit hole as I posted about the Human 2.0 upgrade a few months ago).
MUVEDesign is a company that specialises in user centric, experience design in virtual worlds for business, education and entertainment companies. It’s mission is to create enviroments that emotionally engage the collaborative audience in the new web 3.0 realm.
The company is headquartered in Sydney, Australia and this blog site will evolve with insights into projects, design and scripting tips, user centric thinking, branding, advertising, research and the latest developments in multi-user virtual environments.
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